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Graphic Design Discourse 9781616895587 Henry Hongmin Kim
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00sinds 14 sep. '24, 00:56
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AuteurHenry Hongmin Kim
ConditieGelezen
Productnummer (ISBN)9781616895587
Jaar (oorspr.)2017
Beschrijving
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Titel: Graphic Design Discourse
Auteur: Henry Hongmin Kim
ISBN: 9781616895587
Conditie: Beetje gebruikt
If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.
Titel: Graphic Design Discourse
Auteur: Henry Hongmin Kim
ISBN: 9781616895587
Conditie: Beetje gebruikt
If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.
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