Diesel - XXX Years of Diesel communication

Hardcover, Engelstalig

Bevat achtergronden en foto's van de zeer opvallende reclames die Diesel heeft gemaakt in hun 30 jarige historie.

De losse omslag is niet helemaal net meer, en het boek zelf is goed gelezen. Maar ondanks dat ziet het er nog netjes uit. Helaas bleek de DVD met reclames te ontbreken. (De prijs is hierdoor ook een stuk lager)


Samenvatting vanaf het voorblad:
Diesel was one of the first fashion labels to break the classic rules of advertising with its revolutionary marketing aim: to make people smile, and think, ask, and act. From the very beginning, the advertising campaigns were anomalous, given the fact that the product was absent--a subversive and indirect way of communicating the brand, born out of respect for a media-saturated public. Its slogan "For Successful Living" defined Diesel's insouciant image as well as its ads, which parody conventional commercial messages with humor and irony. In 2008, in keeping with its character of constant renewal, Diesel changed its logo, eliminated the slogan, and inaugurated a new direction, which emphasized its more rebellious and mysterious side. Published on the occasion of Diesel's thirtieth anniversary, this lavishly produced volume features the iconic photography of this forward-thinking fashion company, created by groundbreaking photographers such as Ellen Von Unwerth, Terry Richardson, David LaChapelle, Erwin Olaf, Pierre Winther, Mert Alas & Marcus Pigott, and John Scarisbrick. Also included is a DVD containing television commercials, the holographic fashion show for Spring-Summer 2008 collection at Pitti Immagine Uomo, and other innovative video materials from Diesel's advertising archive. The text by Kevin Roberts, worldwide CEO of Saatchi & Saatchi and the author of the blog and book Lovemarks, accompany the photographs and tell the compelling story of Diesel. It is sure to appeal to all those who create and love fashion and photography.