How Disruption Brought Order The Story of a Winning Strategy

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170sinds 14 feb. '25, 09:10
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ConditieZo goed als nieuw
OnderwerpEconomie en Marketing
Jaar (oorspr.)2007

Beschrijving

Jean-Marie Dru - How Disruption Brought Order.
The Story of a Winning Strategy in the World of Advertising.

Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple.

Hardcover, 256 blz.
Advertentienummer: m2234967137
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